Year
2023
Client
YourBlueprint
Category
UI/UX
Role
Lead Designer
Project Overview
YourBlueprint, a support program offered by Blueprint Medicines, sought our team's expertise to redesign their Patient and Healthcare Provider websites. The primary objective was to create a more user-friendly and streamlined platform that effectively communicated their offerings, focusing on cost savings, personalized support, and insurance navigation for patients on prescribed therapies.
Design Process
Our approach centered on creating clean, inviting interfaces with consumer-friendly copy to make information more accessible to users. We established two distinct design aesthetics as the foundation for the redesign, ensuring both the Patient and Healthcare Provider websites were tailored to their respective audiences' needs. We prioritized a clear, concise layout for the Financial Assistance Program, making it easy for users to understand eligibility requirements and begin their support journey.
Conclusion
By delivering a user-centric redesign that catered to the specific needs of YourBlueprint's audiences, we successfully transformed their digital presence into an accessible and engaging resource for patients and healthcare providers alike. The revamped websites' clean interfaces, streamlined content, and intuitive layout enabled users to easily navigate the support program offerings, empowering them to make informed decisions about their healthcare journey.
