Year
2021
Client
Schuetz Insurance
Category
Brand, UI/UX
Role
Lead UI + Art Director
Project Overview
M.J. Schuetz Insurance, a specialized insurance provider in the greater Indianapolis area, faced challenges with its brand identity after a competitor emerged with a similar name (M.J. Insurance). Our team was tasked with rebranding and repositioning the company as a market leader in the insurance industry.
Design Process
Over a two-year period, we developed a new brand identity, marketing strategy, and website for the company now known as simply Schuetz Insurance. Our team focused on creating a modern, user-friendly digital presence that showcased the company's history, services, and connections to the Indianapolis community. The new website featured warm colors, accessible content, and captivating imagery of their renovated office space in 16 Tech.
Conclusion
Through strategic design and a comprehensive understanding of the client's needs, we successfully revitalized Schuetz Insurance's brand identity and digital presence. Our efforts resulted in 25% growth through a modern, engaging website that effectively communicated the company's expertise and commitment to the community, enabling Schuetz Insurance to stand out as a leader in the insurance industry.
