Year
2022
Client
Beggar's Pizza
Category
Brand, UI/UX, Social
Role
Art Director, UI
Project Overview
Beggars Pizza, a beloved Chicago-based pizza chain known for their deep dish pies, enlisted my team to revamp their branding and marketing materials, with a focus on creating a cohesive and modern visual identity that resonated with their customers and showcased their commitment to quality and tradition.
Design Process
Our team developed a comprehensive branding strategy that encompassed all aspects of Beggars Pizza's visual presence, including a new logo, website design, illustration toolkit, social media graphics, paid media, menus, printed collateral, and more. We carefully crafted each element to reflect Beggars Pizza's heritage and reputation while incorporating contemporary design elements that would appeal to their diverse customer base.
Conclusion
Through our collaboration with Beggars Pizza, we successfully refreshed their brand identity and marketing materials, positioning them for continued success in the competitive Chicago pizza market. The organic and paid social work resulted in posts with 25,000+ views, and an increase in engagement with Beggar's partnership with the Chicago White Sox. Our team's cohesive approach to design and messaging created a lasting impression on customers and reinforced Beggars Pizza's status as a beloved, iconic Chicago institution, with all elements of the visual identity rolling out over their two dozen locations, and growing.
